Make customer decisions
with evidence from every call.

Decision support from the customer signals you already have.

UpSight connects signals across conversations, emails, surveys, and research, then brings back the patterns and source evidence you can verify before you decide.

Analyze your evidence — freeLet’s talk

Start with the customer evidence you already have.

Import from
ZoomGoogle MeetMicrosoft TeamsSlackFathomGranolaOtter
Find the path the evidence supports.

What is customer call analysis software?

Customer call analysis software turns recorded conversations with customers and prospects into structured, searchable evidence. Where an AI note-taker produces one summary per meeting, call analysis software extracts the specific claims, objections, needs and decisions across many calls, attributes each one to a speaker and a timestamp, and finds the patterns between them.

The category has two ends. At one end sit sales-coaching platforms priced for large revenue teams. At the other sit note-takers that summarize a call once and file it. UpSight sits in between: built for founders, product leads and consultants who talk to customers weekly and need the analysis, not the coaching or the filing.

In short: a note-taker reads a call once. Call analysis software reads every call, together, and shows its sources.

Customer signals in. Decisions with receipts out.WHAT YOU ALREADY HAVECustomer callsEmailsSurvey responsesResearch notesSupport threadsExisting analysisUpSightSignalsWHAT YOU GETThe decision“Fix onboarding, not pricing.”Customer patternDecision briefEvidence trailevery claim has a receipt
Customer signals go in. Decisions with receipts come out.

Turn customer signals into a decision you can defend.

UpSight reads the evidence through the questions your team needs answered, then pins each claim to its source. Test the signal before you act.

Customer evidence

  1. BANTBudget, authority, need, timing — read for sales
  2. DiscoveryProblems, workarounds, and what breaks — read for product
  3. JTBDThe job they hired you for — read for marketing
  4. DecisionWhat was at stake and what tipped it — read for the room
  5. + moreTwenty-plus lens templates ship today. Four of them are named here.

Every claim comes with a source.

If the answer isn’t in the evidence, UpSight says so. Open the source behind any finding and let the team argue about what customers said, not what the tool invented.

What kinds of calls can it analyze?

Sales and demo calls. Customer discovery interviews. Customer success and onboarding calls. Churn and win-back conversations. Stakeholder interviews for consulting engagements. Surveys and smart forms feed the same evidence base, so what people say in interviews can be checked against what they report in a survey.

Upload audio (MP3, WAV, M4A), video (MP4, MOV) or text (TXT, PDF, DOCX) from any tool you already use, or record live in the desktop app. Transcription is unlimited on every plan, including Free. Import from Zoom, Google Meet, Microsoft Teams, Slack, Fathom, Granola, Otter. Beyond calls, UpSight reads emails, survey responses, research notes, support threads and existing analysis.

How is UpSight different from an AI note-taker or a sales-coaching platform?

Reads each call
Note-taker: Once, one summary
Coaching platform: For rep performance
UpSight: Through several lenses, for the decision
Works on old recordings
Note-taker: Usually not
Coaching platform: Rarely the point
UpSight: Yes. Point it at the recordings you already have
Provenance
Note-taker: A summary you trust
Coaching platform: Call playback
UpSight: Every claim links to its timestamped moment
Cross-call patterns
Note-taker: No
Coaching platform: Within the sales team
UpSight: Across sales, product, success and research calls
Surveys in the same evidence base
Note-taker: No
Coaching platform: No
UpSight: Yes
Your AI assistant can query it
Note-taker: No
Coaching platform: Limited
UpSight: Yes, via the MCP server
Price for a 10-person team
Note-taker: Cheap per seat
Coaching platform: Roughly $14,000 a year for Gong (our estimate)
UpSight: Pro $348 a year single user; Team $39 per user a month

Comparisons with research repositories such as Dovetail are on their own page: UpSight vs Dovetail. Want your assistant to query the calls? See the MCP server.

Who this is for
  • Founders and product leads at small B2B teams who talk to customers every week and are still deciding the roadmap from memory.
  • Consultants and fractional executives who need eight stakeholder interviews to become a defensible recommendation by Friday.
  • Revenue leaders at small teams who want the buyer's exact words in the CRM without paying a Gong seat for everyone.

See customer discovery for founders and product leads, or customer discovery for consultants.

Probably not for you if
  • You want call coaching and rep scorecards for a 50-rep sales floor.
  • You just need transcripts stored, with no decision to make.

Three steps.
Zero new meetings.

  1. 1

    Point it at the pile.

    Bring the customer evidence you already have.

  2. 2

    Ask the decision question.

    Ask the question your team needs answered.

  3. 3

    Decide with confidence.

    Every finding cites its source. Make the call with evidence you can stand behind.

Frequently asked questions

Good evidence gets argued away, dropped between meetings, or swallowed by the next busy task.

I built UpSight because customer truth was still getting lost after teams did the hard part — talking to customers, collecting the feedback, bringing the voice into the room.

UpSight keeps the voice, the source, and the next move together, so a team can act before the signal disappears.

Rick MoyFounder, UpSight

Start with the evidence behind your next decision.

Upload it. Find the signal your team can act on.

Analyze your evidence — freeLet’s talk