Know what matters. Decide with confidence. Move forward.

Customer intelligence for small teams making big decisions.

UpSight connects conversations, feedback, and research to reveal what people need, uncover opportunities, and help your team decide what to do next—with the evidence to get everyone on board.

Start freeSee an example

Start with the calls, notes, or research you already have.

Import from
audio and video filestranscript filesrecorded callsbuilt-in surveysOtter
Three steps. Zero new meetings.
Calls + AI notetakersUpSight AI finds patterns

Opportunity

Identified

The finding

Prioritize onboarding over new features.

67%

8 of 12 interviews
mentioned setup friction

8 of 12 customer interviews mentioned setup friction
3 supporting sources

Why it matters

Setup friction is delaying first wins.

“We wanted to get started, but couldn’t figure out the first step.”

Customer interview · View source

Sample interview excerpt: a customer describes difficulty completing initial setup. Figures and quote are fictional. Customers are struggling to reach their first successful outcome. Improving onboarding may deliver greater near-term value than adding functionality. The brief weighs multiple sources before recommending a measurable experiment.

Next move

Two-week onboarding sprint

Measure activation + time-to-value before adding features.

A path to progress

From understanding to action.

  1. Clarity

    Understand what matters

    Connect conversations, feedback, and research. Find patterns and opportunities.

  2. Confidence

    Decide with confidence

    Separate signal from noise. Choose your next move with evidence.

  3. Action

    Get everyone moving

    Align your team and stakeholders around evidence-backed priorities.

Three steps.
Zero new meetings.

Use the customer conversations you already have. No extra interviews or meetings required.

  1. 1

    Connect your conversations.

    Import existing calls, notes, and feedback from the tools you already use.

  2. 2

    Find the patterns.

    Ask a question. UpSight AI connects themes across conversations, with quotes and sources.

  3. 3

    Choose your next move.

    Review the evidence, agree on a priority, and share it with your team.

Product demo · 14 seconds

From conversations to product decisions.

See how calls, feedback, and research reveal a pattern your product team can act on.

Demo workflow: conversations → patterns → product priorities.Watch the product demo

Who is UpSight for?

Different teams. The same need to understand people.

Turn customer feedback into a clear next move.

UpSight reads the evidence through the questions your team needs answered, then pins each claim to its source. Test the signal before you act.

Customer evidence

  1. BANTBudget, authority, need, timing — read for sales
  2. DiscoveryProblems, workarounds, and what breaks — read for product
  3. JTBDThe job they hired you for — read for marketing
  4. DecisionWhat was at stake and what tipped it — read for the room
  5. + moreTwenty-plus lens templates ship today. Four of them are named here.

Every claim comes with a source.

If the answer isn’t in the evidence, UpSight says so. Open the source behind any finding and let the team argue about what customers said, not what the tool invented.

Good evidence gets argued away, dropped between meetings, or swallowed by the next busy task.

I built UpSight because customer truth was still getting lost after teams did the hard part — talking to customers, collecting the feedback, bringing the voice into the room.

UpSight keeps the voice, the source, and the next move together, so a team can act before the signal disappears.

Rick MoyFounder, UpSight

Start with the evidence behind your next decision.

Upload it. Find the signal your team can act on.

Analyze your evidence — freeLet’s talk