Create Surveys That People Actually Finish
Use this guide to build a clear, fast survey experience so more people respond and your answers are easier to use.
Start here: write better customer discovery questions
Before you build, read this short guide on what not to ask:Customer Discovery Questions Not to Ask
Pick one clear goal, like "learn why trial users do not activate" or "find top onboarding blockers."
A focused survey gets better answers than a long list of mixed questions.
In your project, create a Research Link and add your questions.
Use plain language. Keep each question short and specific.
Feature options you can use:
`short_text`, `long_text`, `single_select`, `multi_select`, `likert`, and `matrix` question types.
Hero title, subtitle, instructions, and optional walkthrough video on the landing page.
Respondent fields (name, company, title, etc.) when you need profile details.
Form: best for quick, structured answers.
Chat: best when you want follow-up detail in conversation style.
Voice: best for richer, spoken feedback.
Keep voice enabled only when your audience is likely to speak answers.
Use branching when different users should see different questions.
Example: if someone answers "No" to feature usage, skip deep feature questions.
Need details? See Survey Branching & AI Modes.
After your survey is ready, go to Survey Distribution for one guide covering link sharing, email, QR codes, embed, and social.