Your last 100 calls already answered this.

You just can’t connect the dots. We give you the clarity — and the receipts.

The roadmap fight. The pricing call. The requirements nobody agrees on. The answer is already in a call you recorded — UpSight finds it and hands it back with the exact moment someone said it, one click away.

No new research project. No blank survey. Start with three recordings you already have.

Import from
ZoomGoogle MeetMicrosoft TeamsSlackFathomGranolaOtter
Chaos in. Decisions out.WHAT YOU ALREADY HAVESales callsUser interviewsSurveysVoice memosNotesDocs & emailUpSightLensesWHAT YOU GETThe decision“Fix onboarding, not pricing.”BANT scorecardJTBD readCustomer Churn/Recoveryevery claim has a receipt
Everything you’ve collected goes in. Decisions with receipts come out.

You’re doing the work and paying the bill — and missing the insights that matter.

You record the meeting. You get the AI summary. It gets lost in email and Slack, and it never lands in the CRM. Two hundred calls in, the question your team is arguing about today was already answered out loud — in one of them.

One summary is not what a call is worth.

A note-taker reads a call once and files one summary. UpSight reads it the way a team of analysts would — sales, product, marketing, the decision itself — and pins every claim to the moment it was said. Same call, four answers. The calls you already have are worth re-reading.

One call

  1. BANTBudget, authority, need, timing — read for sales
  2. DiscoveryProblems, workarounds, and what breaks — read for product
  3. JTBDThe job they hired you for — read for marketing
  4. DecisionWhat was at stake and what tipped it — read for the room
  5. + moreTwenty-plus lens templates ship today. Four of them are named here.

The cure for AI hallucination.

Most AI tools fill silence with confidence. If the answer isn’t in the call, UpSight says so. Every claim links to the moment it was said — video, audio, or transcript — click it and see for yourself. And the same lens on the same call returns the same findings, so your team argues about the evidence, not the tool.

If we can’t show you where it came from, we don’t say it.

Engineering principle — shipped in the product, not written for this page.

Click a conclusion. See the receipt.

This is a real decision file, built from real recorded conversations and published at thedecisionfiles.com. Every claim opens to the moment it was said — in the video, the audio, or the transcript. Go ahead — try to catch it asserting something it can’t show you.

Exhibit — thedecisionfiles.com/case/deciding-on-a-siem-replacement
A real decision file, published at thedecisionfiles.com. Analyzed with UpSight.

Three steps.
Zero new meetings.

  1. 01

    Point it at the pile.

    Bring the recordings, transcripts, and notes you already have.

  2. 02

    Pick the lenses.

    Sales, discovery, jobs-to-be-done, decision — each one reads every call.

  3. 03

    See what you’ve been missing.

    Every finding cites its moment. Decide, and show the room why.

Good evidence gets argued away, dropped between meetings, or swallowed by the next busy task.

I built UpSight because customer truth was still getting lost after teams did the hard part — talking to customers, collecting the feedback, bringing the voice into the room.

UpSight keeps the voice, the source, and the next move together, so a team can act before the signal disappears.

Rick MoyFounder, UpSight

Start with the three calls your team argues about most.

Upload them. If UpSight can’t show you something you missed — with the receipt — it cost you ten minutes and nothing else.